SERVICE 07 · Ad & Social Copy
Ten angles to test — not one headline reworded ten times.
A pack of genuinely different hooks, built to test against each other, so a plateauing account gets a real answer instead of another synonym.
from €390 · Campaign Pack from €990
Who it's for
Ad fatigue is a supply problem before it's a creative problem: the same three headlines keep running because there's no pipeline producing fresh ones, so CTR erodes and nobody replaces the variant in time. More copy isn't automatically the fix — more copy that's actually different is.
- Performance marketers and growth teams running Meta, Google or LinkedIn campaigns
- An account with CTR declining and no fresh variant pipeline behind it
- A one-off launch that needs a pack of ad angles alongside a landing page (see the Launch Pack)
| Deliverable | Format | Quantity |
|---|---|---|
| Ad copy variations — headline + primary text + description | Plain text, tagged by angle | 10 (Ad Copy Pack) / 30 across 3 platforms (Campaign Pack) |
| Social post copy | Plain text | 16/month (Social Retainer) |
| Angle map (which variant tests which hypothesis) | Doc | 1 |
| Revision rounds | Tracked changes | 1 per pack/batch |
| Turnaround | — | 5 working days (Ad Copy Pack) / 10 (Campaign Pack) / rolling (Social Retainer) |
THE EDIT
Illustrative example — not client work.
Discover the ultimate solution for all your needs — try it today!
Still doing this by hand? Ten minutes, and it's done for the month.
The first line is a generic ad that fits any product. The second names the exact moment a specific reader is in, which is what a genuinely different angle looks like.
How it works here
Brief us on the offer, the platform, and what's already been tried.
We build a set of genuinely different angles first — the map, before the copy.
Full variant set delivered, tagged by angle and platform.
One revision round, then ready to load into Ads Manager or your scheduler.
Packages & price
Ad Copy Pack — 10 variations
One platform, ten angles to test
€390.00
- 10 ad copy variations
- Angle map
- 1 revision round
Campaign Pack — 30 variations, 3 platforms
Three platforms, matched creative
€990.00
- 30 ad copy variations across 3 platforms
- Angle map
- 1 revision round
Social Retainer — 16 posts/month
A steady posting cadence, without a hire
€650.00
- 16 social posts per month
- 1 revision round per batch
What we commit to
-
Response time
We reply to every message within one working day.
-
Revision policy
Every package states its included revision rounds before you pay — never negotiated after the fact.
-
On-time delivery
Turnaround dates are set at checkout and held to. If we're ever at risk of missing one, you hear about it before the date, not after.
-
Confidentiality
Every project is treated as confidential by default. A signed NDA is available on request, at no extra cost.
-
GDPR-compliant handling
Your data is processed under GDPR, used only to deliver and invoice your project, and never sold.
-
No AI slop
Every line is drafted and edited by a person who puts their name on it. We don't sell AI output dressed as craft.
Frequently asked
Won't more copy just mean more mediocre copy?
Not if each variant tests a different hypothesis rather than rewording the last one — the angle map that ships with every pack shows exactly what each variant is testing.
Do you write for Meta, Google and LinkedIn differently?
Yes — each platform gets copy fitted to its format and character limits, not one script pasted across all three.
Can you match an existing campaign's voice?
Yes — send current live ads and we build new angles inside the same voice, or flag if the voice itself is worth testing too.
Do you run the campaigns, or just write them?
Just the copy. Media buying and campaign management stay with your team or your paid media partner.