SERVICE 06 · Product & E-commerce Copy
Two hundred products. Zero that reads like the other hundred and ninety-nine.
Priced per product, so cost scales with your catalogue, not with agency guesswork — and the per-unit price is itself the proof that nothing here is templated.
from €35/product · 20-product pack from €590
Who it's for
Catalogue copy fails one of two ways — a thin spec-sheet dump that tells you nothing a table couldn't, or bloated, generic filler that reads the same on product 40 as product 4. Both hurt conversion, and both create duplicate-content risk across a catalogue search engines are already skeptical of.
- E-commerce or DTC operators with a catalogue to write or refresh at volume — 20, 50, hundreds of SKUs
- A catalogue currently written in-house at pace, with visibly repeated structure between listings
- A new product line launching alongside an existing catalogue that needs matching depth
Priced per product (packs) or per unit (à la carte, €35/product).
| Deliverable | Format | Quantity |
|---|---|---|
| Product description — features translated into a specific reason to buy | CMS-ready, per-product doc/CSV | 20 / 50 (by pack) or per unit |
| SEO title + meta description | Plain text | 1 per product |
| Spec table copy (materials, sizing, care — from your source data) | Plain text | 1 per product |
| Revision rounds | Tracked changes | 1 per pack/product |
| Turnaround | — | 8 working days (20-pack) / 15 (50-pack) |
How it works here
Send your source data — specs, materials, sizing — in a sheet, however messy.
We build one voice framework, then write each product against its own actual differentiator.
One revision round across the batch — flagged patterns, not product-by-product review.
Delivered as CSV or CMS-ready doc, matched to your product IDs.
THE EDIT
Illustrative example — not client work.
This premium wool sweater combines style and comfort for the modern wardrobe.
Undyed Shetland wool, hand-finished seams, and a collar cut high enough to skip the scarf in a Paris winter.
The first sentence is the same sentence on every sweater on the internet. The second is checkable, specific to this one, and impossible to paste onto a different SKU.
Packages & price
20-product pack
For a focused catalogue or a new line
€590.00
- 20 product descriptions
- 1 revision round for the batch
50-product pack
For a fuller catalogue refresh
€1,290.00
- 50 product descriptions
- 1 revision round for the batch
Category & collection pages ×5
The pages that sit above individual products
€750.00
- 5 category/collection pages
- 2 revision rounds
Estimate your price — Product description (à la carte)
What we commit to
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Response time
We reply to every message within one working day.
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Revision policy
Every package states its included revision rounds before you pay — never negotiated after the fact.
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On-time delivery
Turnaround dates are set at checkout and held to. If we're ever at risk of missing one, you hear about it before the date, not after.
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Confidentiality
Every project is treated as confidential by default. A signed NDA is available on request, at no extra cost.
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GDPR-compliant handling
Your data is processed under GDPR, used only to deliver and invoice your project, and never sold.
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No AI slop
Every line is drafted and edited by a person who puts their name on it. We don't sell AI output dressed as craft.
Frequently asked
At this volume, won't it just be templated fill-in-the-blank copy?
No — that's the reason this service is priced per product instead of per hour or per project. A templated process would let us charge a flat retainer regardless of catalogue size; per-unit pricing only makes sense if each product genuinely gets its own pass.
What source data do you need from us?
A spreadsheet with specs, materials, sizing and any existing (even bad) descriptions — the messier the source, the more useful it is to see how the products actually differ.
Do you write for Shopify, WooCommerce, or a custom platform?
Any — delivery is a CSV or a structured doc mapped to your product IDs; how you import it is up to your platform.
Can you match an existing tone we already have on some SKUs?
Yes — send examples you like and we'll build the voice framework from them rather than starting from zero.