SERVICE 04 · Email Marketing Copy
One sequence, five emails, written to sound like a person, not a department.
For a list that's gone quiet, or a launch with no welcome sequence yet — email written as the most personal channel you own, not the most automated one.
from €450/mo · Welcome Sequence from €690
Who it's for
An email that gets opened but doesn't convert has usually failed at the sentence level, not the strategy level — it reads like it was written for a segment, not a person. The other common failure: a newsletter that quietly stops, because it's always the first thing dropped when a deadline hits and nobody owns the send.
- Teams with a list that's stopped converting, even though open rates look fine
- A launch that needs a welcome or nurture sequence and no one with the bandwidth to write it well
- A newsletter that keeps stalling after two or three issues
| Deliverable | Format | Quantity |
|---|---|---|
| Email copy — subject line, preview text, body, CTA | Plain text, one file per email | 5 (Welcome) / 10 (Nurture) / 4 per month (Newsletter) |
| Subject-line variants for testing | Plain text | 2 per email |
| Send-order + trigger notes | Doc | 1 |
| Revision rounds | Tracked changes | 2 (sequences) / 1 per issue (retainer) |
| Turnaround | — | 8 working days (Welcome) / 14 (Nurture) / rolling (Newsletter) |
THE EDIT
Illustrative example — not client work.
We're excited to announce our latest product update, packed with amazing new features designed to enhance your experience!
We shipped the one thing you asked for. Here's how to turn it on.
The first line is a broadcast — it could go to anyone. The second is addressed to the one person who filed the request, which is who actually opens this email.
How it works here
Share your list history, product/offer details and any past sends that worked (or didn't).
We map the send sequence and trigger logic before writing a single subject line.
Full draft delivered, email by email, with subject-line variants for each.
Two revision rounds, then a ready-to-load sequence for your ESP.
Packages & price
Welcome Sequence — 5 emails
For a new signup or a fresh list
€690.00
- 5 emails, full sequence
- 2 subject-line variants per email
- 2 revision rounds
Nurture Sequence — 10 emails
A longer arc, for a longer sales cycle
€1,250.00
- 10 emails, full sequence
- 2 subject-line variants per email
- 2 revision rounds
Newsletter Retainer — 4/month
Keeps a recurring send alive without a hire
€450.00
- 4 issues per month
- 1 revision round per issue
What we commit to
-
Response time
We reply to every message within one working day.
-
Revision policy
Every package states its included revision rounds before you pay — never negotiated after the fact.
-
On-time delivery
Turnaround dates are set at checkout and held to. If we're ever at risk of missing one, you hear about it before the date, not after.
-
Confidentiality
Every project is treated as confidential by default. A signed NDA is available on request, at no extra cost.
-
GDPR-compliant handling
Your data is processed under GDPR, used only to deliver and invoice your project, and never sold.
-
No AI slop
Every line is drafted and edited by a person who puts their name on it. We don't sell AI output dressed as craft.
Frequently asked
Won't this read like a template with our name swapped in?
No — each sequence is written from your product, your list's actual behaviour and your voice, not a generic funnel template with find-and-replace.
Which ESP do you write for?
Any — we deliver plain text with subject/preview/body/CTA clearly separated, which loads into Mailchimp, Klaviyo, ActiveCampaign, HubSpot or any other platform without reformatting.
Do you handle the automation setup, or just the copy?
Just the copy and the send-order logic in writing. Building the actual automation in your ESP stays with your team or your existing tooling partner.
Can you write a sequence that follows on from an existing one?
Yes — send the existing emails and we'll match tone and continue the arc rather than starting over.