SERVICE 05 · Brand Messaging & Positioning
The document every other page on your site traces back to.
Not a values poster. A working set of sentences — positioning, voice, proof points — that a designer, a developer, or your own team can write from consistently, starting today.
from €1,900 · Brand Voice System from €3,400
Who it's for
When there's no reference document, every new page reinvents the voice from scratch — which is how a site ends up with a homepage that sounds bold and a pricing page that sounds apologetic. A brand workshop that ends in "integrity, innovation, excellence" doesn't fix this; it produces adjectives nobody can write a sentence from.
- Teams rebranding, launching a new product or company, or merging two messages into one
- A team where internal stakeholders disagree on the tagline because there's no document to check it against
- Anyone commissioning services 1, 2, 3, 4 or 7 next and wanting them to share one voice
| Deliverable | Format | Quantity |
|---|---|---|
| Positioning statement | Doc | 1 |
| Messaging pillars with proof points | Doc | 3–4 pillars |
| Voice & tone guide (do/don't, sample lines) | Doc | 1 (Brand Voice System only) |
| Tagline options (add-on) | Plain text | 5 options |
| Revision rounds | Tracked changes | 2 (Sprint) / 3 (Voice System) |
| Turnaround | — | 15 working days (Sprint) / 25 (Voice System) |
How it works here
A structured intake on your audience, competitors and what you actually do differently.
We draft the positioning statement and pillars first — the argument, before the tone.
You and your team mark it up; we revise within the included rounds.
Delivered as a reference doc your other services and your own team write from.
THE EDIT
Illustrative example — not client work.
Our mission is to deliver excellence through innovative, customer-centric solutions that drive value.
We build the accounting software actual bookkeepers ask for — not the one investors ask us to build.
The first sentence could be pasted onto any company's About page. The second states a specific choice this company made, and who it made it for.
Packages & price
| Package | Price | Turnaround | |
|---|---|---|---|
| Messaging Sprint — Most chosen Positioning and pillars — the foundation | €1,900.00 | 15 working days | |
| Brand Voice System The foundation, plus a full voice & tone guide | €3,400.00 | 25 working days | |
| Tagline & Naming (add-on) Five tagline options, added to either tier | €890.00 | 10 working days | |
What we commit to
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Response time
We reply to every message within one working day.
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Revision policy
Every package states its included revision rounds before you pay — never negotiated after the fact.
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On-time delivery
Turnaround dates are set at checkout and held to. If we're ever at risk of missing one, you hear about it before the date, not after.
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Confidentiality
Every project is treated as confidential by default. A signed NDA is available on request, at no extra cost.
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GDPR-compliant handling
Your data is processed under GDPR, used only to deliver and invoice your project, and never sold.
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No AI slop
Every line is drafted and edited by a person who puts their name on it. We don't sell AI output dressed as craft.
Frequently asked
We already did a brand workshop and got back generic values — how is this different?
This sprint doesn't produce adjectives. It produces sentences — a positioning statement, a set of pillars with proof, and (Voice System) a do/don't voice guide your other writers can check work against.
Do you design a logo or visual identity?
No — this is a messaging and positioning service. It doesn't touch visual design.
Can this feed directly into a website copywriting project?
Yes — it's designed to. Many clients commission this first, then Website Copywriting or Landing & Sales Page against the resulting document.
Who's involved in the process on our side?
Ideally one decision-maker who can approve the positioning statement — messaging by committee is the exact problem this service exists to fix.